Payouts and EPC
In the affiliate marketing world, EPC is king (your average earnings per click). It doesn't matter if an offer pays a million dollars per lead or per sale. If the offer doesn't convert, your earnings are $0.00, therefore your EPC is $0.00. A lot of beginner affiliates will chase the higher payouts not realizing that the offer may convert worse and end up generating them less profits per click than an offer that is paying less per lead or per sale. The only way to do this is test offers and run offers with a network you can trust.